Being facetious....worth going and having a look how competitive Millwall, Blackburn, Preston, Barnsley, Brentford are on fractions of our budget / costs. It’s almost immaterial whether you take players wages or not, we are still vastly higher....even when just looking at the football club.
Here’s the same picture (above) with the football side separated.
If you take:
Millwall - Income £18.4m / Costs £23.4m (staff costs £16.9m) / Transfer Profit (£5.4m)
If you compare that to just our football side, they have bigger revenues (£2.2m more), smaller overall costs (£26.4m less) and smaller wage bill (£10.5m less).
Brentford - Income £17.8m / Costs £35.3m (staff costs £16.9m) / Transfer Profit (£27.2m)
So you can be competitive on a fraction of the costs City are. I’d suggest we’ve got a bit carried away!